Salesforce [New york stock exchange: CRM], the worldwide leader in CRM, today announced that Salesforce was named an innovator by Forrester Research in the report, The Forrester Wave™: Data Management Platforms, Q2 2019.
Salesforce’s Data Management Platform (DMP), Audience Studio, belongs to the Salesforce Marketing Cloud, which helps marketers to understand, personalize and interact their clients across every touchpoint. Audience Studio provides marketers having a platform to capture customer data, segment audiences with Einstein AI for engagement across all channels and obtain a better knowledge of customer preferences.
“The mixture of customer expectations for personalization and transparency with regards to their information is the truth for today’s marketers,” stated Bob Stutz, Chief executive officer of Salesforce Marketing Cloud. “Marketing Cloud Audience Studio provides built-in consumer consent controls, advanced audience segmentation with the strength of Einstein and extends activation beyond programmatic advertising to any or all internet marketing channels.”
Salesforce Marketing Cloud may be the leading internet marketing platform. With Salesforce Marketing Cloud, marketers can know their clients, personalize marketing with Einstein, build relationships them across email, mobile, social digital advertising and much more, and evaluate the outcome to enhance campaign performance.
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