This past year, Americans received 26 billion robo-calls - prerecorded messages from spammers - on their own phones. That’s up 46%, and there is a similar spike in undesirable email, texts, and - yeah - LinkedIn demands. Junk e-mail has arrived at a crescendo and when you’re in sales, marketing, or customer support, more noise means less attention.
For small companies, which makes competition with bigger, competent brands even harder. However, you can change this tsunami of unrequested outreach into a benefit should you send more powerful signals - like video.
Video is simpler than ever before to produce and it is among the best methods to humanize your organization. It requires someone to record and someone to watch, so when you have a personalized video inside your inbox, it activates curiosity. Who sent this? Did they invest everything time only for me? You are able to harness this attention-grabbing and explanatory capacity to grow business in three vital ways.
1. Drive more pipeline
Nearly all marketers (52%) report video is the most effective tool because it’s fun and efficient. Videos take less cognitive effort to look at than articles do in order to read, so buyers prefer them, and individuals are more inclined to open emails or explore websites which contain videos. And that’s just getting viewers in.
Videos also simplify complex topics which help people retain information. Based on Vidyard research, an astonishing 90% of consumers state that product videos enable them to make buying decisions and 64% state that watching a relevant video means they are more prone to buy.
“64% of prospects say watching a relevant video means they are more prone to buy.”
VIDYARD 2018 VIDEO Running A Business BENCHMARK REPORT
Videos don’t need to be an costly endeavor, either. Vidyard’s Chalk Talk explainer series cost one bucket of colored chalk and a few hrs. However if you simply do purchase a marketing with video platform, you are able to start out a step further with the addition of calls to action (CTAs) to videos to capture more leads and people engaged.
2. Close more deals
You may expect that video’s advantage could it be lets sales people break right through to cold prospects. But the likes of League and LeadIQ have found that videos grow increasingly more effective because the purchase progresses.
Their sales people, like individuals at a number of other SMBs, use videos to:
- Answer technical questions
- Explain contracts
- Reduce no-shows
- Generate interest with micro demos
Sales people who send personal videos are convinced that prospects recognize them at occasions, despite getting never met.
Their prospects share videos using the entire buying committee and feel a larger personal attachment because video creates relationships. Consequently, video earns 3x more responses and, in some instances, cuts deal cycles in two.
Getting began is straightforward, too. Your team can certainly record and share videos with tools such as this free GoVideo chrome extension.
3. Retain more customers
The enjoyment, effective, and bond-building explanations which make video ideal for marketing and advertising also turn it into a good fit for customer care.
Customer care managers at startups like Miovision and Dynatrace react to clients’ questions with video walk-throughs and provide onboarding video libraries that increase renewal rates.
With video, support reps can respond to questions rapidly without having to sacrifice value, growing client satisfaction. Plus, each video is really a quasi-face-to-face interaction that strengthens the connection.
Customer support managers may use video to:
- Rapidly respond to questions
- Onboard customers
- Encourage renewals
Grow further with video
The greater customers learn how to tune out junk e-mail, the more suitable video becomes. Video enables you to definitely signal that you’re a genuine person too, and also to connect with techniques that attract and retain more customers - regardless of the number of robo-calls they get.
